Eric Borden, with over 40 years of experience in many facets of the lighting and electrical industry, offers his expertise as an independent consultant by helping multi-generational individuals, distributors and manufacturers develop communication, personal/professional growth, programs and policies. His years of industry experience, training and mentoring have led to his current consulting practice, Pathfinder Consultants, to assist in the business and personal development for those individuals and companies in the lighting and electrical channels.

Borden has been in the lighting industry for over 42 years, holding a wide range of positions in sales and product management, from sales manager to coordinator and instructor at Sea Gull Lighting’s Learning Center. He also holds The American Lighting Association’s (ALA) Lighting Specialist designation, a certification that covers every aspect of the lighting industry, including design trends, today's technology and current technical developments and applications.

Borden has applied his education credentials to the success of various training and teaching initiatives. He has served as chairman for the ALA Education Committee for many years and on the Manufacturers Council of NAED. In 2014, Borden was awarded ALA’s Pillar of the Industry Award chosen by his peers.

Borden has also attained his professional coaching certification (CPC) through the World Coaching Institute. He states that “I am at a point in life where I feel compelled to pass on my experiences and formally guide others to help them attain successful career and life goals.”

He brings his industry, educational and life experiences to others by coaching and mentoring "up and coming" and experienced members of the lighting and electrical industry and also to anyone who may seek work/life balance, advancement and growth. He also has the experience and abilities to assist companies with planning and execution to enhance their growth strategies. Borden may be contacted via email at or via phone at 609-405-0771.

Personal History

Rider University, Lawrenceville, NJ

BA & MA (Education)

World Coach Institute

Certified Professional Coach (CPC)


Multi-Generational Mentoring and Coaching


Relationship Building

Team Building

Business Development

Sales Management and Structure Development